Advertise with Us

Online advertising is featured within select sections of the BorelHealth's Web site. Advertisers who want to advertise must ensure their ads meet the BorelHealth's principles for advertising. Advertising generates revenue that helps support the Association’s ability to provide high-quality information.

Placing an Ad on the BorelHealth’s Web Site
For information, ad rates, and inquiries about advertising on BorelHealth’s Web site, please contact us.

Advertising information and policies

Format

Ads on the BorelHealth Web conform with standard sizes suggested by the voluntary Interactive Advertising Bureau (IAB). We accept ads that appear in the right-hand column (Medium Ractangle), at the bottom of the page (Leaderboard), and in the main header navigation (Rectangle). Along with paid ads, BorelHealth house ads are placed on the site to help promote various BorelHealth services and products that are of interest to physicians.

Audience

Ads appearing on the BorelHealth Web site are directed toward healthcare professionals (i.e. physicians, nurses, techs). Some pages on the Web site have been identified as not appropriate for commercial ads. On those pages we feature only "BorelHealth house ads" that promote BorelHealth products and services.

No pharmaceutical advertisements directed to patients will be accepted on BorelHealth Web site.

Privacy

Online advertisements on BorelHealth’s Web site do not collect personally identifiable information about individual visitors. BorelHealth does collect nonmedical aggregate data on visitors, such as time of day and Web browser type. Such information may be shared with advertisers to determine their advertising effectiveness.

Please visit our Privacy Policy for more information.

Advertisers

BorelHealth Web sites may contain advertisements of third parties. The inclusion of advertisements on BorelHealth Web sites does not imply endorsement of the advertised products or services by BorelHealth. BorelHealth shall not be responsible for any loss or dBorelHealthge of any kind incurred as a result of the presence of such advertisements on BorelHealth Web sites. Further, BorelHealth shall not be responsible or liable for the statements or conduct of any third party advertisers appearing on BorelHealth Web sites. You shall be solely responsible for any correspondence or transactions you have with any third party advertisers.

Links to Third Party Web sites

BorelHealth Web sites may provide links (including any link through an on-line banner advertisement) to other sites on the Internet for your convenience. These other sites are maintained by third parties over which BorelHealth exercises no control. The appearance of any such third party links is not intended to endorse any particular company or product. If you decide to access any of the third party sites linked to BorelHealth Web sites, you do so entirely at your own risk.

Advertising Principles

These principles are applied by BorelHealth to ensure adherence to the highest ethical standards of advertising and to determine the eligibility of products and services for advertising on BorelHealth Web sites.

The appearance of advertising on BorelHealth Web sites is neither a guarantee nor an endorsement by BorelHealth of the product, service, or company or the claims made for the product in such advertising. The fact that an advertisement for a product, service, or company has appeared on the BorelHealth Web sites shall not be referred to in collateral advertising.

As a matter of policy, BorelHealth will sell advertising space on its Web sites when the inclusion of advertising does not interfere with the mission or objectives of BorelHealth or its publications.

To maintain the integrity of BorelHealth Web sites, advertising (i.e., promotional material, advertising representatives, companies, or manufacturers) cannot influence editorial decisions or editorial content. Decisions to sell advertising space are made independently of and without information pertinent to specific editorial content. BorelHealth Web sites' advertising sales representatives have no prior knowledge of specific editorial content before it is published including all content posted on BorelHealth Web site.

BorelHealth, in its sole discretion, retains the right to decline any submitted advertisement or to discontinue posting of any advertisement previously accepted.

Advertising

1. Digital advertising may be placed on BorelHealth Web site.


2. Digital advertisements must be readily distinguishable from editorial content. The word "advertisement" must be placed adjacent to the advertising image.


3. Digital advertisements may appear as fixed banners or as animated advertisements.


4. Digital advertisements that are fixed in relation to the viewer's screen or that rotate should be placed to ensure that juxtaposition will not occur as screen content changes.


5. Digital banner advertisements should be limited to no more than 2 advertisements per screen view.


6. BorelHealth logo may not appear on commercial Web sites as a logo or in any other form without prior written approval by the individuals responsible for the respective areas within BorelHealth.


7. Advertisements may link to additional promotional content that resides on the BorelHealth Web site.


8. Advertisements may link off-site to a commercial Web site, provided that the viewer is clearly informed by the word "advertisement" adjacent to the image or link.


9. BorelHealth will not link to Web sites that frame BorelHealth Web site content without express permission of BorelHealth; prevent the viewer from returning to BorelHealth Web site or other previously viewed screens, such as by disabling the viewer's "back" button; or redirect the viewer to a Web site the viewer did not intend to visit.


10. BorelHealth reserves the right to not link to or to remove links to other Web sites.